Google Changes Nofollow Link Guidelines & More Recent News

Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate …

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How to Meet the Demands of the Socially Conscious Consumer

Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call …

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